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I've helped both large and small B-to-B companies in customer insight, technology and healthcare industries take complex products and services and transform them into simple value stories that prospects and customers better understand and want to buy. As a result, these companies have significantly increase their new business results while retaining their customers and deepening a relationship with them. Specialties Market research/analysis and strategy, product development, value story creation, go-to-market plans, brand development and launches, mergers, acquisitions and integrations, marketing communications plans, sales/account management training and development