brian james
BB software marketing executive that helps companies tell their unique story and point of view to optimize their buyers' journey from prospect to customer. Customers typically complete over half their buying cycle before they reach out to a sales person. What is your unique POV (point of view) on the problem they have that they need to know to prefer you I help companies build their unique POV, their unique story and positioning to unleash on their competitors and engage more buyers. I work across organizations to help them engage customers, prospects and partners more effectively. I take complex products with long and diverse sales cycles, multiple stakeholders, and create unique stories for each that mesh together so deals close faster because customers prefer your approach, your point of view. I help companies find the right category, nurture advocates, and team with sales to generate more good opportunities, eliminate bad ones faster, and accelerate revenue growth. I create innovative campaigns leveraging your POV to engage the right prospects and start conversations. My results include - Improving the competitive win rate from to - Shortening sales cycles by over - Eliminating weeks from every sales cycle - Growing revenue over in months to over in years for start-ups to million dollar businesses Marketing must be aligned with sales and offer compelling, objective evidence that drives prospects to become customers. I'm direct, collaborative, creative, and results oriented. I play to win, have a good time doing it, and enjoy rolling up my sleeves to deliver legendary growth. Specialties Marketing, customers, product marketing, demand generation, go-to-market, strategy, positioning, messaging, campaigns, playbooks, enablement, storytelling, category creation, buyers' journey, analytics, vision read more ...
  • skiing
  • venture capital
  • biking
  • sailing
  • driving
  • sales
  • strategy
  • start-ups
  • University Of Michigan
  • Northwestern University - Kellogg School Of Management
  • Sr. Manager
  • Sr. Director
  • Chairman
  • Director Of Product Marketing

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