Today, PeekYou’s CEO Michael Hussey, GM of Product Josh Mackey and GM of PeekYou.com Raj Ajrawat were featured on www.semanticweb.com regarding PeekYou’s search engine technology, our matching algorithm and the vision for PeekYou in the future. Here is a small excerpt from the article:
“Using public data on the Web, the company has been building an index matching URLs to individuals. That is, it has developed its own algorithm to look at web pages for specific things that help it identify whether that data is associated with a particular individual – real names or user names, outbound links to other social sites or blogs, work or school affiliations, for example. To accomplish that, it has to be smart enough to match to an individual a LinkedIn profile that lists the user’s region with a Myspace one that includes the user’s city but not region – oh, and let’s raise the stakes by doing it for individuals with common names like John Smith. Some 50 or 60 queries might have to be run to match up and two given URLs.”
To read the entire article by Jennifer Zaino, head over to www.semanticweb.com.
Over the next few months, PeekYou will be rolling out a series of blog posts known as the “PeekYou Education Series.” Our goal with these posts is to give our users the ability to understand how search engines like PeekYou find public information online and to raise the general level of awareness that users should have when it comes to the information that we share and consume everyday. We feel that many times our users and other individuals across the web do not necessarily understand how keeping their privacy settings open, or sending out a tweet to the public web, can be picked up by various sources across the web. All of us here at PeekYou feel its important that users get as much education and information as possible about how all of these various components of the web work, allowing them to make a better, more educated decision when it comes to sharing information online and posting information to the public web.
This series was sparked by the comments and feedback from users that we receive everyday, mostly from users who are upset or shocked to find so much information about themselves in one location. While we think it is not a bad thing at all to be public and to share your information with others freely, we want to ensure (through these posts) that consumers and users have the tools and knowledge to navigate the online world. After all, knowledge is power, and we want to empower our users with information.
Further to this point, we also see a big shift happening online, whereby people are starting to recognize “Identity” as being separate by connected to “Privacy”: You can have a robust online identity and yet still remain private in many ways. This shift happening across the web is one of the reasons our CEO Michael Hussey and our GM of Product Josh Mackey recently attended the PII 2011 Conference (privacy identity innovation) in San Francisco, CA last week.
PeekYou is very pleased and excited to announce the launch of of our brand new Social Analytics API. Powered by our friends at 3scale, the API’s technology identifies and maps an individual digital footprint, then structures, categorizes, and analyzes the public content for our social listening and analytics partners, such as market leader Radian6.
“We are excited to supply a unique set of insights and scores to our partners, and are very proud that we are setting the standard of delivering non-personally identifiable information through a process that respects consumers’ private data and platform Terms of Service,” says Josh Mackey, our GM of Product.
For the past couple of days PeekYou’s CEO, Michael Hussey, and Josh Mackey, our General Manager of Business and Product Development, have been in San Francisco attending the pii2011 (privacy identity innovation) conference. While there, Mike and Josh have had the incredible opportunity to meet with the leaders of other companies who share PeekYou’s commitment to providing consumers with more control over their personal information, as well as sharing our dedication to better educating users about who can see what they put online, and where it can wind up. Whether consumers want to increase their online presence or remain largely anonymous, we believe that choice should be their own. Mike and Josh have been heartened to be spending face-to-face time with others in our industry who share this vision. All of us here at PeekYou are looking forward to continuing, deepening, and acting upon the discussions initiated this week, and in the weeks and months ahead even more intensely focusing our energies on increasing consumer choice and awareness, in the areas of online privacy and beyond.