Also known as: llaurentsmith
As an experienced marketing strategy leader and business development executive with deep digital and social media credentials, I advise Fortune 500 clients how to best engage with consumers to accelerate their business. My approach to strategic planning, creative development, social media management and technology investment effortlessly blends the qualitative with the quantitative. In addition to producing significant results for clients in short timeframes, I have also won awards, accolades and the respect of my colleagues. Examples include: * Developing a new business opportunity from a cold call with a top 3 CPG company resulting in a successful launch of a new product for teens in a category with 92% product loyalty through pioneering a digital brand platform that has engaged more than 3 million young women to date. * Diversifying the advertising strategy and media plan for a major non-profit to better align with consumer interests and grassroots development efforts. Led 3 external agency teams (Hispanic, PR, Cause) in addition to the internal cross-functional team of 40 to generate 5.5 million online consumer engagements, with a 60% conversion rate * Creating the concept, framework and leading the execution for a highly successful Government agency campaign to improve their bottom-line. The program is credited with developing more than $1 billion in new revenue for the client through a $3 million annual investment in creative services for the agency * Launching a new import brand into a mature UK automotive vehicle market with a radically different direct-to-consumer business model. Achieved 2% market penetration in the first full year of business and secured #1 in JD Power satisfaction with consumers by the second year in business. Mensa certificate available upon request. Specialties Global social communications programs, web governance policies and brand platforms for Fortune 500 companies. Thought leadership at the crossroads of consumer behavior, business results and emerging technology trends: User Experience | Content Strategy, Creative Development Marketing Analytics | Business Intelligence, Monitoring Traditional Broadcast | TV, Radio, Print Integrated Marketing | Direct, Publishing, CRM, Events, PR Digital Media | SEO, DOOH, Mobile, Gaming, Social Media
Also known as: timothydl
Results-driven executive with twenty years of demonstrated experience in managing global and regional teams in a variety of roles, functions and technical platforms. Diverse background in relationship management, program management, application development, architecture and crisis management provides a holistic view of potential options. Strong focus on mentoring staff, encouraging continual education and ongoing personal growth. Creative and dynamic IT executive with an entrepreneur flare enjoys the fervor of the startup and creating disruptive solutions.
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What is Laurent's famous for?
Laurent may refer to:Laurent (name), a French masculine given name and a surname Saint Laurence, the martyr Laurent Pierre Alphonse Laurent, mathematician Joseph Jean Pierre Laurent, amateur astronomer, discoverer of minor planet (51) Nemausa Laurent, South Dakota, a proposed town for the Deaf to be named for Laurent Clerc. You can find more here.
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