Calgary, AB | Melbourne, Victoria
Also known as: lindspaige
Lindsay Waterfield lives in Calgary, Alberta, but has also spent time in Melbourne, Victoria.
Austin, TX | Paris, Ile-de-France | Melbourne, Victoria
Also known as: lindsaymac1
With years of professional experience as a journalist and editor, and years of experience as a digital communications professional, I have worked on both the agency and press sides with clients across the lifestyle, technology and luxury industries. As a community manager, I have built a brand's digital presence from the ground up- managing everything form social media strategy to content creation, daily profile maintenance and team training in social media. I was invited to speak to the Entrepreneurial students at ESCP Paris about how to be your own PR agent using social media tools, and returned as a coach for young designers creative entrepreneurs of how to use social media to grow their brand's visibility. Keeping on top of new media trends and platforms is a crucial (and enjoyable) part of my career, as is training a team in how to use these platforms. As an editor, I specialize in writing about trends tastemakers in luxury, from food and fashion to art and travel. I write, edit, and direct the Paris edition of the premier luxury magazine in Europe, LUXOS Magazine, as well as contribute to Forbes Travel Guide. For SS we launched LUXOS digital, a fully interactive digital magazine on the iPad as well as the High End Shopper mobile application. I combine my passion for new media and strategic communications tactics with my large, international network in the luxury and lifestyle sectors to achieve maximum results. From managing emailing campaigns, to writing press kits and releases, to organizing a press event for guests, creating mini websites and elaborate Google analytics reports, I am well versed in the tools of both PR and digital communications.
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