Business Analyst for large, high-profile, complex client Web sites. Learned the needs of the business and proposed innovative and strategic solutions. Developed use cases, test cases and functional specifications based on business requirements. Practiced at developing effective Web site strategies, including implementation plans, budgets, design and navigation, marketing, ROI tracking, landing page and contact form optimization, technological decision making, and all other aspects of a successful Web site project. Experienced at managing social media marketing efforts by creating content, finding and sharing relevant content, create specials, and tracking ROI and metrics. Adept at creating effective email marketing pieces, banner ads and landing pages. Experienced at managing relationships with vendors from requesting proposals to managing day-to-day vendor contacts. Adept at building relationships with client from responding to proposal requests to gathering requirement and daily project communications. Excellent communication skills. Able to communicate with all members of a project team verbally and in writing using phone calls, virtual or in-person meetings, project plan creation and distribution, presentations and budgets. Specialties Web site strategies, requirements gathering, scope documentation, implementation plans, budgets, design and navigation, marketing, ROI tracking, technological decision making.read more ...read less ...
music
reading
drawing
knitting
sewing
crochet
social media
project management
business analysis
emarketing association
University Of Louisville
1990 - 1995
Business Analyst
Web Developer
Director Of Emarketing Solutions
Payment Alliance Internationaldirector Of Emarketing Solutions
Mission Databusiness Analyst & Project Manager
3 - 1
First Databusiness Analyst & Project Manager
8 - 11
Director Of Emarketing Solutions At Payment Alliance International
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