With 15 years of practical experience and a master’s degree in Marketing Research, Angie has a well-rounded perspective on research projects. As a Vice President of Research Management in the TNS Technology Group, she manages a team of directors, managers, and project staff that are dedicated to servicing our technology clients. In this role, she also assesses new projects, consulting on the project design and appropriate methodological approach. She has extensive experience in managing all aspects of custom quantitative marketing research projects including questionnaire development, resource management, analysis, client recommendations, and result presentation. She is skilled in designing and managing both qualitative and quantitative research projects, both on and off line, domestic and international. She has managed projects in an array of marketing areas including customer satisfaction, advertising awareness, and brand positioning. In addition, she has managed ad hoc studies in such disciplines as product preference, corporate image, and employee commitment. Angie has been with TNS since its acquisition of Elrick & Lavidge in April of 2002. Prior to the TNS acquisition, Angie worked at Elrick & Lavidge for nearly 6 years. Prior to joining Elrick & Lavidge in 1996, she worked at Beech-Nut Nutrition Corporation as a research intern while obtaining her Master’s Degree in Marketing Research. While with Beech-Nut, she supported the manager of consumer research by analyzing sales trends and evaluating the success of promotional programs. Angie has a Master’s of Marketing Research and a Bachelor of Science in Business Administration (with a specialization in Marketing and a minor in Math) from Southern Illinois University at Edwardsville. Specialties Technology researchread more ...read less ...
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