Great copy reaches out and grabs your target audience by their self-interest. What keeps them awake at night worrying What do they long for What challenge or problem do they have that your product or service solves First, prove you understand them. Next, make them 'feel' the problem you solve. Then, present your solution. Finally, give them a reason to act and tell them - in no uncertain terms - the easiest way to act. Understanding your market, and speaking to them clearly and openly - engaging them with your company, product or service in a way that's meaningful to THEM and building your bottom line as a result is what I do best. Creating new or sharpening existing marketing for electronic media andor print, I get it done quickly, efficiently and with no attitude. Great writing can make your job easier and your profits soar. Specialties Web Copy, Direct Mail, Sales Letters, Landing Pages and White Papers.read more ...read less ...
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