My role is to define and communicate strategic recommendations and best practices for successful digital marketing campaigns. Synthesizing a client’s brand strategy with the needs and expectations of the customer, I am responsible for articulating best-in-class, multi-channel conversation flows to fuel comprehensive, consistent campaigns. I have worked with some of the world's biggest brands, including the Coca-Cola Company, Scott's Miracle Grow, Proctor & Gamble, Hewlett-Packard, Victoria's Secret, Steelcase, Sherwin-Williams, Endo Pharmaceuticals, NetJets Owner's Web, Select Comfort, Stanley Steemer, Hyperion, the Wexner Center for the Arts, Hexion, the Oriental Trading Company, Kohler, Shaw Industries, The Limited Brands, L.L. Bean, Bristol-Myers Squibb, Astellas Pharmaceuticals, and Bayer. After a six-year stint as a staff writer for the St. Petersburg Times, my online career began with positions in content writing and editing, electronic content coordination and project management. I received my MBA from Capital University's School of Management with a specialization in leadership. Specialties User Experience Design, Information Architecture, Situational Analysis, Complex Product Taxonomy, Process Mapping, Collaborative Facilitationread more ...read less ...
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