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At BeyondInk, she has worked with sites like Zillow.com and Avvo.com, before a single line of code was written, to build search-friendly, crawler-accessible websites from the ground up. Alex has successfully guided JibJab.com and ConcreteNetworks.com through redesign launches with minimal impact on existing search referrals. She worked with Hearst newspapers to make their SFGate.com archives accessible to search engines. She has an extensive "forensics" experience performing diagnostic site audits to identify bot crawling/indexing issues for sites that experienced a sudden, inexplicable drop in search referrals. Some of her specialties are: SEO diagnostic/forensics, consulting for pre-builds, redesigned sites, usability and analytics