Audience Statistics

Female: Approximate 50/50 split, with slight lean towards Female

Intelligent: Indexing very high amongst College Graduates and Post-Grads

Affluent: Indexing very high in $100K+ household income against Internet average

Age Breakdown:


Male Age Breakdown:


Female Age Breakdown:


Young & Old: Very Strong indexing to 35-54 age group

Group Affinities: Directories/Search Guides (3.7x to 11.0x), Family/Genealogy (8.2x to 9.8x), Humor (5.7x to 9.7x)