Also known as: ToddSileo
Creating tangible value from nonexistence is at the core of everything I do. I have 10+ years of experience in progressively high-profile roles as a serial start-up contributor. I have repeatedly leveraged my ability to transform ambiguity into repeatable workflow processes. These efforts have resulted in introducing multiple brands and product lines to market. My diverse and value-added skill set crosses categorical boundaries and generates business results that are directly proportionate to the intellectual freedom and latitude I am given to do the job: CUSTOMER DEVELOPMENT: Attained rapid mastery of the customer development model at Trailmeme.com (Xerox Innovation Group). Successfully executed model to gain valuable market insights. TARGETING VERTICALS: Applied market data to identify, develop and prioritize 14 new target verticals. Executed product case studies, beta-tests, and employed a rapid-prototyping process for over 30 informational products (trails). BUILDING RELATIONSHIPS: Built credibility and established collaborative relationships with key influencers. Authored a blog interview with an early adopter of a Trailmeme.com product to demonstrate both the wide range of possibilities that Trailmeme.com offered, and the variance in demographic use of the products. EMAIL MARKETING: Developed original content variations for 1:1 email marketing campaign and conducted A/B testing of content. Implemented campaign to over 225 targeted market influencers, achieving a 20% engagement rate. ACCOUNT MANAGEMENT: Interacted directly with customers, handling key conversations with decision makers and influencing to participate in beta tests and pilot programs. INBOUND MARKETING: Contributed via social media and semi-weekly blog content authorship and publication. BUG-TRACKING: Lobbied for adoption of standardized bug-tracking workflow system. Created technical documentation of bugs to alert development team. Specialties BUSINESS STRATEGIST * TACTICAL IMPLEMENTER Expert at applying entrepreneurial drive, creative problem solving and business innovation to support the growth of startups from infancy past product release and monetization. Ten-year history developing smart workflow processes in ambiguous situations, executing new systems and training teams for optimal time-to-market. ENTREPRENEURIAL * MULTIDIMENSIONAL * INNOVATIVE
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