Also known as: michaelnevski
Marketing & Brand Management Professional ~ Global Consumer Products Michael Nevski has been managing marketing and brand identity campaigns for global consumer products since 2001. Currently, as a Marketing Consultant, he works with various consumer goods, entertainment, and financial services clients to introduce branding, marketing, and social media campaigns to escalate membership in unique customer programs and grow sales and margins by double digits. Previously, as Vice President of Marketing at Tekco, a global distributor of TV, Internet, and mobile video products, Michael propelled sales by 100% while trimming expenses by 40% by mapping out the competitive landscape for the product suite, identifying marketing opportunities, and streamlining multiple brands under one umbrella to create a more cohesive brand identity. He made strategic decisions to acquire two companies to complement the core brand and implemented the company’s first marketing push to Europe New Zealand, and Australia. Michael introduced Tekco’s inaugural mobile video products and optimized strategic alliances with cable, Internet, and international hotel/cruise line chains. By building innovative campaigns for product enhancements and product extensions, he achieved impressive growth in the DVD, leased content, and membership site categories and extended the life cycle for several product lines. Prior to Tekco, Michael was a Marketing Specialist for UBS where he grew branch revenues from $500M to $700M in just two years and increased referral business by 25%. As Marketing Director for Moret Advertising, Michael increased sales for a national consumer goods company by 50% by developing a sophisticated, multi-level segmentation analysis and recommending a cost-effective media campaign across 20 markets. Michael earned his M.B.A. from The University of Arizona’s Eller Graduate School of Management and his undergraduate degree in Economics from the State University of Engineering and Economics in St. Petersburg, Russia. Michael is an active member of the American Marketing Association and the National Society of Hispanic MBAs.
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