Also known as: Francois_L
In his current role, Francois de Laigue is responsible for leading Product Marketing for a $1b product line at Microsoft, strategizing and driving worldwide execution of marketing campaigns online, offline, and through partners to generate revenue and increase market share. Francois de Laigue is the author of the first behavioral targeting model at Microsoft developed to identify upsell and cross-sell opportunities. He presented what has now become a best practice at Marketing Sherpa's B-to-B Demand Generation Summit, educating an audience of senior marketing leaders and executives from companies of all sizes. Priror to working at Microsoft, Francois worked in the telecom industry in the capacity of consultant and business development manager for companies including France Telecom, British Telecom, NTT DoCoMo, Nortel Networks, Accenture, and leading European Venture Capital firm Innovacom. An experienced MIT-educated marketing professional, Francois de Laigue has a track record of driving growth in companies ranging from start-ups to mature businesses. Francois de Laigue holds a Master's degree in Management from MIT and a Master's degree in Computer Science from top French engineering school Ecole Polytechnique (where he also studied Quantum Mechanics, Economics, and Finance, just for the fun of it). - Expertise: Product Marketing, Product Management, Business Development, Competitive Strategy - 8 years of experience in the Telecom and Software industries . Specialties product marketing, product management, business development, branding, go-to-market strategy, online marketing, messaging and positioning, business strategy, software, telecommunications, customer acquisition, upsell, cross-sell, competitive displacement, segmentation, behavioral targeting, white space, sales enablement
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