Mason, TX | Austin, TX | Beechgrove, TN
Also known as: MikeSwing
ly Wiggly, Home Brother, Nike Air Force connoisseur French Fries expert. httpwww.SyndicateArtists.com httpwww.boothpimps.com
Also known as: mike_amburgey
Executive marketing leader passionate about delivering immediate results while building brands for the future through inspired teams. Over years of experience leading and growing a broad array of branded businesses - small to large, domestic to international, packaged goods to durable goods and in companies driven by both direct response and general communication. Classically trained working for some of the most powerful marketing companies in the world, such as PG and GlaxoSmithKline - has diverse industry experience, including packaged goods (personal care, OTCs, supplements and weight loss) and durable goods (fitness products home and floor care). Led and built some of America's great brands, including Sure Anti-Perspirant, Tums AntacidCalcium Supplement, Bowflex Fitness, Oreck VacuumsAir Purifiers and Nutrisystem Weight Loss. Also, developed and launched successful new international smoking cessation brand while posted in London, UK. Management strength at driving short term results, while intentionally developing brands for the future. Specialties Demonstrated capabilities in US and international strategy and plan development (including turnaroundcompetitive) PL management brand positioning advertising creation media PR e-commerce new product development launch consumer understanding through market research and building motivated effective teams. Adept at managing concurrent multi-sales channel complexity, including national retailers, direct response, e-commerce and specialty retail (including franchise and corporately owned).
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