Also known as: rachelbethg
Creative, energetic people person with an expertise in story telling and passion for news, business and politics (with industry expertise in finance, media, retail, tech, healthcare, advertising). Proven experience working with publicly traded and privately held companies to create media and influencer oriented reputation management and brand awareness campaigns. Expertise includes New business - lead generation, proposals and presentations High level media results and relations (including high stakes media around sensitive or strategic announcements) Executive positioning includes creating a companys core set of messages critical to telling a cohesive story across business units for internal and external use (i.e. a Master Narrative) Mentoring and training staff for professional growth, resulting in high performing teams and continually superior client results Holistic traditional and social media programs, ensuring synergies with content creation and delivery among all channels equipped to provide executive training Designing and promoting thought leadership surveys, including questionnaire development, process management, and strategizing and executing tiered media and merchandising tactics
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