Los Angeles, CA | Hollywood, CA | New York, NY
Also known as: CarolynSungCNN
LA - NYC. CNN Entertainment Producer. Not a picky eater. Love music. Views, tweets, re-tweets and links are not endorsements.
Los Angeles, CA | Manhattan Beach, CA | New York, NY
Also known as: marauderment
Over years of digital marketing strategy and emerging technology experience specializing in entertainment. From building end-to-end marketing for HBO on Demand, managing RD on a boxing glove for HBO Boxing to innovate the on-screen experience, leading Smashbox Cosmetics digital marketing to leading an Innovations team across Lionsgate, Kia, Hyundai, Dr. Pepper, Snapple, and Carl's Jr's brands at Initiative, my focus is on providing solutions to challenges and connecting to the audience in authentic ways. I am a cultural anthropologist. Specialties Strategy, partnership building, emerging technologies, social media, digital marketing, entertainment, problem solving brandingidentity Work Examples Netflix Original Programming Strategy End-to-End strategy from consumer targeting, insight, reference, mood boards for internal agency delivery for positioning Smashbox Cosmetics As Executive Director Consumer Engagement, led Digital Marketing across disciplines including digital media, mobile, social media, e-commerce, and search As Consultant ) In-store iPad Application Challenge How do we engage our consumer in-store to drive sales Solution Build an iPad application to sit in the gondola (shopping kiosk) to engage the consumer with product information and to provide some fun around the make-up experience ) Youtube Campaign Challenge How do we engage our target consumer online around our hero product Solution Leverage actress Kristin Chenoweth and Youtube beauty gurus to organically connect with our audience and start the conversation. HBO Punchzone Prototyping Execution Partnered with the NYU ITP team to prototype an accelerometer design built into a boxing glove meant to bring the forcespeed of a punch to the live viewing experience of boxing to engage the viewer. Digital Balance Encourager TedxAustin Women Writer Daily Marauder, Huffington Post, Mashable, Livestrong
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